Weight Watchers, known for their famous diet program, launched a range of products offering an alternative for high-calorie food. Using their best performing products such as charcuterie, they were able to drive customers to their less known product range.
Weight Watchers wanted to boost and drive cross-category sales, so they launched an eCouponing CRM platform with a performance-based online media campaign. HighCo DATA is sure to recruit new members and drive cross-category sales with this all in-one-solution.