By increasing the number of Nescafé Dolce Gusto machines installed, the brand is seeking to continue its accelerated growth in the sale of Nescafé Dolce Gusto capsules.
The brand facilitates the decision to buy a Dolce Gusto machine by offering generous cashback in the form of vouchers for free capsules (€30 to €50 depending on the promotion’s level of activity). This promotion runs online as well as offline.