About Us Our mission We want to take promotional marketing to the next level and provide our customers with optimum guidance, in order to develop promotional solutions based on their specific needs. Our values Innovation, Performance, Respect & Passion Innovation Innovation has supported the growth of the group since its conception and still guides our employees every day. Because we are convinced that innovation, the founding value of the group, should be upheld by all employees, HighCo implemented a big Innovation Challenge in 2015, which is open to all employees in France, Belgium, the United Kingdom and Spain. Respect Respect is sharing and growing. Exchanging new skills, new solutions and feedback with external experts or internal experts within the group, so everyone stays educated and informed. Respect is also mirrored in the way we get involved with good causes - in 2016 137 kg was distributed to local organisations, 47 employees donated blood and 45 female employees ran a race in support of research. And finally social responsibility - since 2014 HighCo adheres to the ‘Global Compact’ initiative of the United Nations. This shows we are willing to keep increasing our level of CSR. Performance Performance ensures the sustainability and development of the group and is conveyed through the financial results, the impact of our activities and the satisfaction of our customers. Passion We are also guided by passion our passion for offers, our customers and work well done. But this passion also inspires our group’s employees when they overcome sporting challenges together. In 2016, HighCo launched its sports association, an employee initiative called ‘HighCo Olympics’, which is active at all geographical locations of the group.