Attract new customers ... A new product, a new recipe or a new flavor, several of good reasons to recruit new customers. Depending on your real needs, a few mechanics are proposed. Loyalty ... Nowadays creating a trustful relationship with you customers is not an easy job. A few promotional tools can be implemented to build and maintain a strong relationship. Sales Uplift ... Most retailers like promotions to animate and boost their sales. So, any promotional plan is an asset when it comes to negotiating a product listing.