Oreo banner

Oreo

Company
Mondelez
Challenge
Increase brand awareness

To boost its sales and increase its brand awareness among shoppers, Oreo launched a buy-and-win promo campaign at Delhaize. The prize: an all-inclusive city trip to New York with a value of €5,000 - an outright homage to the roots of this iconically delicious cookie!  To promote this campaign, communication was extended away from the point of sale. An online media campaign was set up, for instance, to generate traffic to the competition website.

oreo
Poster
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