In 2017 the ‘Druglijn and Stichting tegen Kanker’ started a temporary collaboration. With 'Tournée Minérale’, they challenged us to drink no alcohol for a month. The response was huge and unexpected: more than 120.000 Belgians participated. For the 2018 edition, Spadel supported this journey by offering the first 150.000 consumers a HighCo DATA e-coupon for a free Spa "Touch of"-bottle. After registration on the website, the participants received an email, which guided the consumer to a landing page - with opt-in - to print this exclusive e-coupon.