To support the launch of their new flavor "Red Rhubarb", Somersby has launched a temporary e-coupon platform with HighCo DATA. Promoted on social media like Facebook, consumers ending up on the landing page had the choice between three discounts offering Somersby the possibility to perform AB tests and to optimize their communication campaign. At the end of the campaign HighCo DATA delivered a final report with valuable insights into consumer behavior (number of visitors vs number of printed and redeemed coupons). In tems of e-coupons, 1+1, 2+2 and 6+6 e-coupons were available.