Today’s dairy industry is improving and generally performing well, but due to strong competition, it isn’t always easy for manufacturers to maintain their sometimes dominant position. Consumers are critical and are faced with such a large choice that manufacturers are constantly facing the challenge to be and stay popular. Dessert party!
In collaboration with ‘La Laitière’, we developed a loyalty platform. Consumers can register for this ‘online savings programme’, receive points for each purchase and save up for a discount. The more you purchase, the bigger the discount. Everything is done online - just enter the code on the packaging, print out the e-coupon you’re entitled to and bob’s your uncle. At the same time, you are building up a community and a database of loyal customers you can contact afterwards.