How to increase your sales with the right customer incentives

This article gives you a better understanding of customer-incentive programmes. You’ll learn which sorts of rewards to use, when to offer them and how to put your own programme together.   What is…

10 retail trends for 2023 and beyond

As technology evolves, the retail sector needs to keep pace. It’s the only way to remain competitive and successful. In the coming years, new trends will appear and may change the business landscape…

How do clients and retailers cope with inflation shock? Couponing is still popular

After the crisis resulting from the COVID-19 pandemic, it was expected that trends in shopping behaviour would stabilise in 2022. Instead, the war in the Ukraine fuelled a new period of uncertainty…

Promotion is recognized as the most effective solution against inflation.

In an inflationary context and in view of the international events that mark our daily lives, more than one Belgian is more attentive to prices and 32% are looking for more promotion or switching to…