Monitoring
Monitor the market, stay one step ahead of your competitors, and boost your sales
Which promotions have your competitors launched? How has the market responded? With HighCo DATA’s Promotions & Prices Tracker, gain valuable insights into pricing and promotions. Discover your competitors’ promotions in real time, track market trends, and analyze price variations in your category to create more targeted and effective campaigns.
Promo insights for experts
Our Promotions & Prices Tracker software is the starting point for targeted campaigns. The tool gives you access to valuable promo & retail insights, so you know exactly where to focus.
What can you expect?
- Fast and user-friendly monitoring platform
- Encoded promotions that you can easily export
- Pre-programmed dashboards with figures and charts
- Smart parameters that allow you to add or adjust dashboards yourself
- Daily mailings with new consumer insights
Do you have questions or would you like additional advice? Our customer success team knows our monitoring software inside and out and will be happy to help you!
Folder monitoring
Through folder monitoring, you collect key information about promotional actions within specific categories. Our experienced team analyses all leaflets and converts the promotions into structured data. In addition, we also scrape numerous websites. All encodings can easily be exported to Excel.
The tool answers questions such as:
- When were promotions running for my brand?
- Which competitors were also running a discount at that time?
- What did the promo visual look like?
- What was the discounted price?
- At which retailer was the promotion active?
Price monitoring
With price monitoring, you can compare selling prices in physical stores and online webshops. This gives you insight into pricing strategies and price differences between your own brand and your competitors.
The tool answers questions such as:
- What is the regular selling price of a product?
- How do prices differ between retailers?
- Which regions generally offer lower or higher prices?
- How do prices evolve over time?
HighCo DATA Benelux is the market leader in couponing and your best partner for successful promotions. We blend all different promo solutions and techniques into the perfect marketing mix for your unique situation.
Want to leverage our expertise for your promotions?
Share with your network:
Activation
From coupons and cashbacks to sampling, loyalty programs, gamification and contests... You know exactly what you want to focus on, and we create the perfect discount promotions to support your goals.
Clearing
Is your promotion up and running? Our experts clear every used coupon with skill and precision. HighCo DATA Benelux is Belgium's clearing house since 1985.
