Activation
Campaigns that convert, customers that stay
Activate the right consumer, in the right place, at the right time, and turn every promotion into tangible sales. Ready to launch a promotional campaign? Our experts work with you to create the perfect campaigns: coupons, cashback, sampling, gamification, contests, and loyalty programs.
Our motto? Minimal clicks, maximum conversions. A simple customer journey for better results.
Couponing
In Belgium, 88.4% of consumers still use coupons. They are the perfect way to stay top of mind in a highly competitive market, strengthen customer relationships and generate impressive sales uplifts.
In addition to the traditional paper coupon, we have also developed e-coupons. With digital coupons, you can target your audience more precisely than ever, using personalized promotions and real-time fine-tuning. After the introduction of the e-coupon, we will soon also welcome the m-coupon, which promises even more flexibility and ease of use for consumers!
The benefits of coupons for your brand:
Sales uplift and customer boost to launch new products or clear stock
Increased customer loyalty, from both existing and new customers
First-party data collection by identifying buyers
Digital coupons as a bridge between e-commerce and physical stores
Strategic market insights that deliver a competitive advantage
Cashback
With a cashback promotion, your brand promotes a product by refunding part or all of the purchase amount after purchase. We handle the verification process and ensure the consumer receives the promised cashback in full.
Thanks to our in-house reporting tool, you keep a close eye on your promotional campaign and can make adjustments where needed. Want to brainstorm about your actions and results? Our experts know what works and proactively think along with you.
The benefits of cashback for your brand:
Drive-to-store from new and trusted consumers
Stronger customer loyalty and positive brand awareness
First-party data collection through buyer identification
Valuable market insights and stronger market positioning
Market share uplift, as cashback sales count as full sales
Direct, independent communication with consumers, without retailer involvement
Sampling
Through sampling, you allow consumers to try a new product for free or easily clear outdated stock. We refund the consumer digitally or send the free sample to their home address. Our logistics center has ample space to store your promotional packages.
You would like to set up a targeted sampling campaign?
We help you launch an efficient promotional flow focused on your target audience and assist you in finding the right contacts. Our reporting tool then bundles all insights from your campaign.
The benefits of sampling for your brand:
Strong incentive to try your product, even when consumers hesitate
Fast sale of old stock when packaging changes or products leave the shelf
Ideal solution for “not satisfied, money back” guarantees
Higher brand awareness, stronger customer loyalty and increased sales uplift
Flexible combinations between online and offline actions
First-party data collection through customer identification
Gamification & contest
With gamification and contest campaigns, you actively engage consumers with your brand. Would you like to personalize a game with your brand? Or create a free giveaway? Together, we design a fun campaign that triggers your customers and gives them an enjoyable experience.
We often link contests to a purchase requirement. Our team then carefully reviews the proof of purchase. Thanks to our years of experience, we act quickly and detect fraud immediately. Need help drafting the terms and conditions for your contest? We help you stay fully compliant with the legal framework.
The benefits of gamification and contests for your brand:
- Engage customers and increase interaction in a fun way
- Collect first-party data to enrich your customer databases
- Run promotions in an original, customer-friendly way
- Gain up-to-date insights into the current market
Loyalty program
Retaining an existing customer costs less than acquiring a new one. An attractive loyalty program is the ideal way to bring your customers closer to your brand. Through saving campaigns, you build customer trust and create strong, long-term relationships. Bonus: you attract new customers at the same time!
Whether you prefer to reward your loyal customers with a digital incentive or send them a physical gift, we are your full-service partner throughout the entire process. Thanks to our reporting tool, you can dive into the numbers afterward yourself. Questions or advice needed? We are always ready to help.
The benefits of a loyalty program for your brand:
Incentive for repeat purchases and increased product awareness
Higher customer satisfaction and long-term brand loyalty
Expansion of your consumer base through word-of-mouth
Strong competitive advantage and a distinctive market position
Improved customer database and collection of first-party data
HighCo DATA Benelux is the market leader in couponing and your best partner for successful promotion. We blend all different promotional solutions and techniques into the perfect marketing mix for your unique situation.
Want to leverage our expertise for your promotions?
Share with your network:
Monitoring
Monitoring is the key to effective campaigns. Our Promotions & Prices Tracker allows you to capture valuable data and analyze promotional insights.
Clearing
Is your promotion up and running? Our experts clear every used coupon with skill and precision. HighCo DATA Benelux is Belgium's clearing house since 1985.
