Seven in 10 Christmas shoppers will buy online this year as they look to cut the costs of the holiday, a new study suggests.
Meanwhile, IGD research suggests that 42% of UK grocery shoppers could be converted to online shopping.
HighCo DATA manages promotional offers for brands, retailers and consumers.
Our complementary services, focusing on the key areas of promotional marketing, ensure that your projects are implemented successfully. We develop mechanisms tailored to the brand's needs to promote and increase sales, drive your distribution network, boost multichannel customer loyalty and more.
Solutions for effective action reaching your customers
We specialize in all promotional mechanisms: competitions, refund offers, loyalty programs, coupons… in all channels: point of sale, web, mobile, social networks, etc.
Processes designed and tested to provide 100% satisfaction
Our infrastructure and team delivers on the promise of responsiveness and efficiency with access to a secure extranet, real-time traceability and streamlined costs.
Creativity and quality in all aspects of graphics
We have our own design studio with artistic directors, graphic designers, web designers… and a network of trusted partners: printing companies, packaging specialists, experts in POS advertising, etc.
Innovation boosting the performance of your projects.
HighCo DATA assists you at every step in designing and implementing innovative and effective promotional marketing solutions.
Our promotional mechanisms help your brand meet the expectations of multichannel consumers and changing points of sale behaviour.
Objective consulting to boost the performance of your projects
Estimation of your promotional campaigns’ rate of return and rate of investment based on a benchmark of 10,000 campaigns. Attentiveness, creativity and practical solutions answering your briefs.
Measuring the effect of your initiatives in all channels
Access returns from your promotional drives in real time. Analyze results via a secure and operational interface: data extraction, configurable dashboards, etc.
Technology to enhance the consumer experience
As e-promotion pioneers, we develop innovative and effective solutions: m-coupons, e-refund offers, load to card, etc. We use modern technology to add value to your brand’s relationships.
An inherent vision of operational marketing which is bold and effective.
Customer receives a 100% refund when buying the new Dreft sponge and filling in an online...
Customer receives a 60 € refund when buying Continental tires BRAND...
Persil 2 in 1 online contest: 150 days-150 prizes BRAND CHALLENGE Persil 2 in...
Levis online contest BRAND CHALLENGE Create brand awareness for new...
Stimorol / Tomorrowland contest on Facebook BRAND CHALLENGE Create...
10 € reimbursement on Pampers diapers BRAND CHALLENGE Create...
Sony Mobile reimburses 100 € to their customers when buying a Sony Xperia Z2 BRAND...
Hasbro Sunparks contest BRAND CHALLENGE Create brand visibility and...
SINCE 1985 HIGHCO DATA HAS CONTINUOUSLY DEVELOPED ITS ACTIVITIES FOLLOWING NOWADAYS’ CONSUMER NEEDS
Unique clearing house in Benelux
Partner for retailers & brands
Launch of Fulfilment activities for Benelux
Thanks to a tax ruling introduced by HighCo DATA, Belgian coupon issuers are officially allowed to recuperate the VAT on the face value of each coupon and this, starting from 1992 retroactively.
For the first time more than 100 million coupons redeemed/cleared in one single year
Our experts are at your service
Our project team supports you at every step from end-to-end, by providing consultancy, responsiveness and efficiency.
Full Web, multilingual, multiple currencies
HighCo DATA operates in several EMEA countries (France, Belgium, The Netherlands, Luxembourg, Switzerland, United Arab Emirates, Oman & Qatar) but also in Maghreb (Morocco) and 3 Pacific countries (French Polynesia, New Caledonia and New Zealand) through local partnerships.
For the first time more than 3 million fulfilment participations handled in one single year (cash-back, contest, tombola, etc.) and more than 10 million € refunded to consumers
Launch of www.promolife.be, an online platform existing of a fast growing community of promo and A-brand lovers, offering a collection of e-coupons, reimbursement promotions, loyalty actions, contests and more.
ECDT roll-out in Carrefour, Delhaize and Makro: 1 out of 2 coupons is cleared electronically in Benelux
Launch of PromoLife Mobile: a mobile application offering a collection of reimbursement actions, a shopping list tool, loyalty card functionality and many more functionalities to come. The consumer is now able to participate to interesting promotions directly from his smartphone: scan the EAN code of the product, take and upload a picture of the receipt and participate
HighCo DATA inaugurates the brand new HighCo BOX department. Experts in digital and mobile technologies ready to accompany the brands and the retailers to manage promotions on fully digitized environments (e-couponing platforms, mobile cash-backs, online bannering possibilities,…).
For full operational implementation
Integration of mobile gaming & promo / ‘Close the Loop’ project OOH bill boarding
with links to in store, online and mobile promotion / PromoLife Mobile = 100.000 reimbursements
Keep in touch with promotional marketing developments in the digital and social network era.
Email beats out social network tools in consumer communications | Retail Customer Experience
When it comes to the fastest and most accurate retail customer service communications approach it appears the old standby, email, still beats out all the new social ways of engagement, including Facebook and Twitter.
More people set to turn online for groceries, and Christmas shopping: studies | Internet Retailing
Infographic: Does Mobile Advertising Work? – Mobile Marketing
Mobile programmatic platform Byyd has released the results of a mobile advertising effectiveness study conducted with On Device Research, looking at 16 campaigns from brands including Coca-Cola, Sony, Sky and KFC.
The research looked at the impact of mobile ads in terms of brand awareness, ad recall, brand favourability and purchase intent.