White paper coupons 2026
Promotions have become automatic.
Faced with inflation, margin pressure, and private label growth, many brands have intensified discounting. The result? Consumers conditioned to wait, margins under strain, and price perception increasingly unstable.
Growth built on constant promotion is fragile.
So the real question is: how do we restore control and profitability?
The data behind couponing in 2025
Our latest white paper provides a clear snapshot of the Belgian market:
202 million coupons issued
Nearly 15 million redeemed
88.4% of Belgians using coupons
70% trying new products thanks to them
But beyond the volume, we analyze:
Which distribution channels perform best
How face value impacts redemption
Which categories drive the strongest results
Where digital and e-coupons are gaining ground
The insights reveal one key truth: targeted promotion outperforms mass discounting.
The shift toward smarter activation
Consumers are moving beyond traditional paper coupons and classic e-coupons. The next step, mobile couponing, will soon make its way into the market, bringing promotions directly to smartphones for a more convenient shopper experience and better visibility and measurability for brands.
As third-party cookies decline and first-party data strategies become central, mobile coupons are emerging as a targeted, fully compliant alternative.
When used strategically, they allow brands to:
Drive incremental sales
Encourage trial of new products
Protect perceived value
Optimize ROI in real time
Not more promotion.
Better promotion.
Discover the full analysis in our white paper “Couponing in Belgium: a lever for profitable growth”
If profitable growth is your objective for 2026 and beyond, this is essential reading.
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